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The exhibition area

he interior is designed to be as warm and welcoming as a private home. At the same time it is equipped with the latest exhibition technologies with documents, photographs and films to make a visit enjoyable and educational, especially for young people. And the museum, in indeed, dedicated to young people who are always looking for stimuli and sources of inspiration.

The bookshop

nside the museum there is a bookshop that sells catalogues of exhibitions held in the museum, stationery, bags, leather accessories, scarves evoking the founder’s life and famous Ferragamo footwear

models. A part of the Ferragamo store, connecting to the museum, specializes in limited series, re-editions of the most famous models that sell like works of art, collectors’ pieces. Ferragamo’s Creations, as the vintage shoes are labelled, like the first Ferragamo logo in fact, are in great demand and not only in Florence, where the museum is based, but in all the world’s major centres of tourism. The Ferragamo’s Creations project, launched together with that of the new museum, grew directly out of the history of Ferragamo. From the products to the store design and packaging, everything is a quotation from the history of the brand.