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Salvatore Ferragamo and the cinema:
a love story
“I have divided the women who have come to me into three categories: the Cinderella, the Venus, and the Aristocrat. The Cinderella takes a shoe smaller that Size Six, the Venus takes Size Six, the Aristocrat a seven or larger” (Shoemaker of Dreams. The autobiography of Salvatore Ferragamo, London 1957)
T
he career and successes of Salvatore Ferragamo are a splendid example of the relationships between fashion and cinema from 1920 on. When Salvatore Ferragamo moved to California, bringing with him his passion for shoes and exceptional craftsmanship, his first real work experience was with the movies.
Throughout the long years, the relationship with the cinema was never interrupted, continuing to provide highly important stimuli to Salvatore Ferragamo’s creativity and to enhance the overall identity of his company.
In the Fifties, Palazzo Spini-Feroni was already a must for celebrity actresses visiting Italy, such as Audrey Hepburn, Ava Gardner, Greta Garbo, Anna Magnani, Paulette Goddard, Lauren Bacall and Sophia Loren. Film stars today carry on this loyalty to the name of Ferragamo. The difference being that what they want from the Ferragamo brand – shoes of course but also bags, clothes and accessories – they can find not only in Florence but in all the world’s major cities.
Salvatore Ferragamo the company has retained the habit of working for big film productions, both by making accessories for them and by working actively inside the production in close contact with costume designers. This happened in 1996, on Alan Parker’s Evita, played by Madonna, in 1998 on Andy Tennants Everafter. A Cinderella Story (with Drew Barrymore, Anjelica Huston and Jeanne Moreau) and more recently on Baz Luhrmann’s Australia, with Nicole Kidman.
In the Fifties, Palazzo Spini-Feroni was already a must for celebrity actresses visiting Italy, such as Audrey Hepburn, Ava Gardner, Greta Garbo, Anna Magnani, Paulette Goddard, Lauren Bacall and Sophia Loren. Film stars today carry on this loyalty to the name of Ferragamo. The difference being that what they want from the Ferragamo brand – shoes of course but also bags, clothes and accessories – they can find not only in Florence but in all the world’s major cities.
Salvatore Ferragamo the company has retained the habit of working for big film productions, both by making accessories for them and by working actively inside the production in close contact with costume designers. This happened in 1996, on Alan Parker’s Evita, played by Madonna, in 1998 on Andy Tennants Everafter. A Cinderella Story (with Drew Barrymore, Anjelica Huston and Jeanne Moreau) and more recently on Baz Luhrmann’s Australia, with Nicole Kidman.
Salvatore Ferragamo Italia Spa
Via Tornabuoni, 2 50123 Firenze - tel. 055 3360 456/455 - fax 055 3360 475 -
e-mail museoferragamo@ferragamo.com
Capitale Sociale: EURO 16.841.000,00 int.versato
CCIAA Firenze- REA 464724 - Cod.Fisc.,Part.IVA. e Iscriz. Registro Imprese di Firenze n.02175200480
