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The craftsmanship

“T

hroughout Italy, in both cities and poor villages, you can see cobblers sitting in their little shops surrounded by piles of shoes, bending over their lasts, under the light of a naked light bulb”. Thus wrote Salvatore Ferragamo in his autobiography, describing the labour situation in Italy at the beginning of the 20th century. In southern Italy in particular, footwear was made mostly by hand; standards, in terms of craftsmanship, were extremely high. When Salvatore emigrated to the United States, where the footwear industry was exploding, he decided to remain faithful to the Italian tradition, even when developing that tradition with certain techniques learnt from industry.
Back in Italy and established in Florence, Ferragamo widened the scope of his craftsmanship to uppers made with lacework,

1987

Salvatore Ferragamo fitting [...]

embroidery or straw, or with heels spattered with stones or lined with gold or silver, all the fruit of local expertise that was prized worldwide for its excellence, for the product quality of “Made in Italy”.
When production diversified beyond footwear and became industrial to meet the needs of a changing market, the Ferragamo brand continued to draw on its heritage and preserved certain artisan aspects of its manufacturing. Focus on detail and passionate commitment to the craft of shoemaking were the keys to the brand’s success.