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Competition for young footwear designers

"There is no limit to beauty, no saturation point in design, no end to the materials a shoemaker may use to decorate his creations so that every woman may be shod like a princess and a princess may be shod like a fairy queen. There is no limit to the materials I have used in these fifty years of shoemaking (...). I have used diamonds and pearls, real and imitation; gold and silver dust; fine leathers from Germany, Britain, America, and wherever else they may be found. I have used satins and silks, lace and needlework, glass and glass mirrors, feathers (...). I have used fish, felt, and transparent paper, snail shells and raffia, synthetic silk woven instead of raffia, raw silk, seaweeds and wool."

"I love feet. They talk to me. As I take them in my hands I feel their strengths, their weakness, their vitality or their failings. A good foot, its muscles firm, its arch strong, is a delight to touch, a masterpiece of divine workmanship. A bad foot (...) is an agony. As I take these feet in my hands I am consumed with anger and compassion: anger that I cannot shoe all the feet in the world, compassion for all those who walk in torment."
(Shoemaker of Dreams. The autobiography of Salvatore Ferragamo, London 1957)

xcellence in the selection of materials, care over detail, creativity (meaning continual innovation), constant development of new constructions, original materials and solutions to improve fit: these are the basic commitments that define all Salvatore Ferragamo footwear. Equally important are the craft techniques used for many products and the capacity of each product to serve different uses, thus satisfying the dynamism of life today and discerning consumers who recognize quality, functionality and exclusiveness in a product.

Such are the principles that should inspire participants in this competition for young footwear designers that the Salvatore Ferragamo Museum is organizing for 2010.

Ferragamo has a solid tradition of competitions that scout for and support new talents in the footwear sector: the first competition was organized in 1998, to celebrate the centenary of the founder's birth, and was followed up by competitions in 1998, 2001 and 2008. Commitment to young people, confidence in their resources and energy and a passionate vocation for transferring and developing know-how in the field of footwear design and production have always been a part of Ferragamo's high profile.
Since the end of 2006, when the new Salvatore Ferragamo Museum was opened to the public in spacious new premises in Palazzo Spini Feroni in Florence, the granting of scholarships for young fashion and design students has become regular practice and is funded by the annual takings of the museum's ticket office.

The 2010 competition is open to all students attending a course in the current year at international fashion and design schools.