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Fishskin
D
uring the 1920s new materials were explored to create extraordinary and elegant effects. At the end of the decade sea leathers were invented. These were the skins of fish, prepared in a special way. In Italy the Salp in Rivarolo Canavese, Piedmont, specialized in the tanning of fish skins. In the second half of the 1930s it made an agreement with Genepesca to supply fish skin which, when tanned, was marketed under “Sirena” trademark. Salp supplied Ferragamo with his dentex skins.These skins, being comparatively small, required great skill in the cutting of the uppers and in the design of the shoe. Since 1928, Salvatore Ferragamo had used the sea-leopard skin, a fish found in Northern Waters.
With the outbreak of war sea-leopard disappeared from the market. In 1954 Ferragamo reintroduced it after signing an agreement with the Sipo Trading Company, distributors in Denmark. The deal was widely publicised in the press and on local television and was supported by Queen Ingrid who ordered several pairs of sea-leopard shoes in various colours.
To celebrate the “new” sea-leopard Ferragamo organised a party at the Club Open Gate in Rome, with Sophia Loren as the guest of honour.
Salvatore Ferragamo Spa
Via dei Tornabuoni 2 50123 Firenze
Tel 055 35621
Sede Museo Salvatore Ferragamo
Piazza Santa Trinita 5 50123 Firenze
Tel 055 3562455/417/846
e-mail museoferragamo@ferragamo.com
Capitale Sociale: EURO 16.841.000,00 int.versato
CCIAA Firenze- REA 464724 - Cod.Fisc.,Part.IVA. e Iscriz. Registro Imprese di Firenze n.02175200480
