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Cellophane
“W
hen wars break out and raw materials grow scarce it is always the high-grade industries which suffer first and hardest. Top-class materials are not merely strictly rationed, they disappear entirely from the market”. The beginning of autarchy necessarily led to a short-age of materials for the shoe industry. “My first major problem was to find a substitute for the fine quality kid-skins.
I experimented with many materials but none were satisfactory. Then, one Sunday morning, I found the solution. My mother was extremely fond of chocolates, and this day I bought a box back to the house. As I unwrapped a chocolate for her I was attracted by its transparent paper wrapping.
I turned the paper over in my hands. Here might be the substitute I was seeking”. This marked the beginning of Ferragamo’s production of shoes in cellophane to provide elegant summer wear. The cellophane was often worked in combination with cotton, rayon, and other threads by the same women who made his raffia bands and crocheted cotton uppers.
Salvatore Ferragamo Spa
Via dei Tornabuoni 2 50123 Firenze
Tel 055 35621
Sede Museo Salvatore Ferragamo
Piazza Santa Trinita 5 50123 Firenze
Tel 055 3562455/417/846
e-mail museoferragamo@ferragamo.com
Capitale Sociale: EURO 16.841.000,00 int.versato
CCIAA Firenze- REA 464724 - Cod.Fisc.,Part.IVA. e Iscriz. Registro Imprese di Firenze n.02175200480
